Overview
Ava 2.0 is an autonomous AI BDR from Artisan for enterprise revenue teams. It runs outbound end to end, from lead research to booked meetings, with approval gates available at every stage. It is a ground-up rebuild of Artisan's AI BDR product, and Artisan says it is deployed for thousands of AEs and BDRs at large enterprises.
Ava identifies and researches prospects, writes 1:1 outreach for every lead based on deep research, runs email sequences, queues warm leads for reps in the dialer, handles replies including objections and questions, and books meetings directly on the team's calendar. It monitors intent signals such as funding rounds, leadership changes, new hires, and tech stack changes to prioritize prospects. Thousands of prospect conversations can run in parallel, with continuous multivariate optimization.
For enterprise scale, Artisan is SOC 2 Type II audited and provides single sign-on, role-based access control, team and workspace permissions, and guardrails. One ops team can launch campaigns for the whole org while Ava sends on behalf of each rep, routes meetings and call tasks, and rolls conversations into one view. CRM integration can be read-only or controlled with field-level export controls and account owner-to-sender mapping. Compliance includes GDPR-ready outbound for the EU and UK, automated Article 14 disclosures, one-click unsubscribe honoring Article 21 objection rights, per-mailbox limits, bounce testing, and configurable send windows. Core capabilities include a 250M+ contact database with deep enrichment, a built-in dialer, self-optimizing messaging, dedicated campaign types, multi-channel sequences, a conversational AI interface, Slack notifications, enterprise-grade CRM integration, website visitor identification, ML-based lead scoring, and enhanced analytics. Ava 2.0 is available now, with pricing custom to team, motion, and volume.
Pricing
Detailed plans have not been confirmed in our catalog. Check the official website for current limits and billing terms.
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Use Cases
- Teams use Ava 2.0 to run outbound end to end, from lead research to booked meetings.
- Teams use Ava 2.0 to identify and research prospects and write 1:1 outreach based on deep research.
- Teams use Ava 2.0 to handle replies, including objections and questions, and book meetings on reps' calendars.
- Teams use Ava 2.0 to monitor intent signals and enroll matching prospects into campaigns.
- Teams use Ava 2.0 to run multi-channel sequences with email and dialer call steps.
- Teams use Ava 2.0 to consolidate outbound data, enrichment, sequencing, dialer, and intent tools onto one platform.
- Teams use Ava 2.0 to manage campaigns and control Ava in natural language.
- Teams use Ava 2.0 to keep CRM data controlled with read-only integration or field-level export controls.
Features
Productivity workflow
Team operations
Data or task automation
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FAQ
How does pricing work?
Plans are sized to lead volume, mailboxes, and dialer seats, and pricing is built with the customer.
What does implementation look like?
Every plan starts with onboarding sessions and CSM support in a shared Slack channel; Scale adds a dedicated CSM, and Enterprise adds a forward-deployed strategist.
What happens in the demo?
The demo is a 30-minute walkthrough of how Ava would run outbound, tailored to the ICP and current stack, to scope the right plan.
Can we control what Ava sends?
Yes, teams can approve before sending, lock tone and CTAs, set banned phrases, and coach Ava's writing.
Who does Ava send emails as?
Ava sends in reps' names from the company's own sending domains, handles replies, and reps get the meetings.
Is Artisan secure and compliant?
Artisan is SOC 2 Type II certified and supports SSO/SAML, advanced security controls, and audit logs.
Which tools does Ava integrate with?
Salesforce and HubSpot sync bi-directionally, custom webhooks bring in data, and Slack keeps the team updated.
Does Ava replace our BDR team?
Ava runs repetitive outbound work so reps spend time on live conversations, with guardrails for approvals, escalation rules, and human involvement.