Overview
Squarespace’s AI website builder is a tool that asks users to describe their business, project, or passion in their own words. It uses that description to generate a personalized website, drawing on more than 20 years of design expertise. The product is called Blueprint AI, which was recognized as one of TIME's Best Inventions of 2025.
The builder creates a multi-page starting point with relevant content, imagery, and styling already in place. It aims to produce a cohesive direction based on the context shared, rather than a one-size-fits-all design. Every design choice is shaped by professional designers and grounded in 20 years of design expertise.
Users can edit every detail directly using the drag-and-drop editor, which allows dragging, dropping, resizing, and rearranging content across desktop and mobile without code. They can also ask the AI assistant a question, request a change, or move directly into action without leaving their workflow. AI image generation can create a new visual, transform an existing photo, or build a cohesive image set. Users can describe a comparison, gallery, pricing display, or other custom section and Squarespace AI will generate the asset to fit the site.
The process is outlined in four steps: describe what you’re building, preview a personalized website, make it unmistakably yours, and publish, grow, and get discovered. Publishing involves connecting a domain, adding tools for selling or scheduling, and improving visibility across search engines and AI search.
Pricing
Paid
Detailed plans have not been confirmed in our catalog. Check the official website for current limits and billing terms.
Visit WebsitePrices and limits may change. Confirm the currency, billing period, seat minimum and usage caps on the official website.
Use Cases
- Creatives and brands wanting a polished, design-forward site
- Turning brand details into a styled site without a designer
- Portfolio, blog or commerce sites with strong templates
Features
Blueprint AI generates a personalized site from business and brand info
AI-generated and AI-rewritten branded copy
Curated design combinations with instant style previews
One-click section layout rearranging
Design Intelligence styling system
Reviews
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FAQ
What is Squarespace’s AI Website builder?
Squarespace’s AI website builder asks you to describe what you want to create and produces a personalized, multi-page website starting point with relevant pages, copy, imagery, colors, and fonts. You can then edit every part of the site in Squarespace.
Is the AI website builder free to use?
Yes. You can use the AI website builder to explore your website during a free Squarespace trial. You need a paid Squarespace website plan to publish the site.
How does the AI website builder work?
The site states that you begin with a description of your business, project, or idea.