Google Analytics

4.5

Google Analytics is a powerful web analytics platform that helps you understand how users discover, navigate, and engage with your website and apps. By automatically collecting key interaction data—such as page views, events, conversions, and traffic sources—it gives you a unified view of the customer journey across devices and channels. With flexible reporting, customizable dashboards, and intuitive visualizations, teams can quickly identify which marketing campaigns drive results, which pages convert best, and where users drop off. Google Analytics integrates natively with Google Ads, Search Console, and other Google Marketing Platform products, making it easier to measure ROI and optimize ad spend. Advanced capabilities like audience segmentation, attribution modeling, and event tracking enable data‑driven decisions without requiring complex setup. Whether you’re a marketer, product manager, or business owner, Google Analytics provides the insights you need to improve user experience, increase conversions, and grow revenue. Designed to scale from small websites to large enterprises, it offers robust data controls, granular permissions, and privacy‑aware measurement to help you comply with evolving regulations while still unlocking valuable insights from your data.

Pricing免费

完全免费 | Analytics 360：企业版，定制价格

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Features

Unified cross‑channel user insights
Customizable dashboards and reports
Event and conversion tracking

Use Cases

Optimize marketing campaigns by tracking which channels, keywords, and creatives drive the highest-quality traffic and conversions.
Improve website UX by identifying pages with high bounce rates, slow performance, or low engagement and testing new designs.
Measure eCommerce performance by monitoring product views, add‑to‑cart actions, checkout steps, and revenue by source.
Build remarketing audiences based on user behavior to run more targeted advertising across Google Ads and other channels.
Report KPIs to stakeholders with automated dashboards that visualize traffic, conversions, and user retention over time.

Google Analytics

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Frequently Asked Questions

What is Google Analytics used for?

Is Google Analytics free to use?

Do I need coding skills to set up Google Analytics?

Is Google Analytics compliant with privacy regulations?

Can Google Analytics track both websites and mobile apps?

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