Overview
campaign-planner is a ports-and-adapters reference build that turns a marketing audience warehouse into a cited, auditable campaign plan. Given an objective, a market, a vertical, a budget and a flight window, it selects audience segments, allocates budget across channels, estimates reach and frequency, and builds a pacing calendar.
The deterministic engines perform these steps; the LLM only drafts the creative brief and narrates the plan summary. Every figure carries provenance, and every plan is maker-checker gated with requires_human_review=True before any budget is committed.
The system is generic across banking and online retail and the JP, AU, and SG markets, built on the Gemini Enterprise Agent Platform. It supports deployment profiles including gcp, local, live, and onprem, and identity is server-verified so the API never accepts a client-supplied actor.
Pricing
Free
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Use Cases
- Marketing teams use campaign-planner to select audience segments by ranking candidate segments with a deterministic propensity x value x consent score and dropping anyone who did not consent.
- Budget planners use campaign-planner to allocate spend across channels with an efficiency-greedy optimiser that honours per-channel reach caps and spend floors.
- Media planners use campaign-planner to estimate de-duplicated unique reach, average frequency, and effective ('3+') reach over the consented addressable audience.
- Campaign managers use campaign-planner to build a flight schedule (even, front-loaded, or back-loaded) whose legs reconcile exactly to the budget.
- Creative teams use campaign-planner to draft a creative brief and summary with the LLM, grounded on the deterministic plan.
- Compliance and audit teams use campaign-planner to produce a cited Plan that requires human review before any budget is committed.
- Teams operating in APAC markets use campaign-planner for JP, AU, and SG with locale (ja + en) and per-market residency regions.
- Developers use campaign-planner with local, gcp, live, or onprem deployment profiles switched by MKT_CAMPAIGN_PROFILE.
Features
AI assistant
Natural language interface
Workflow automation
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