AI-Performance-Marketing-Optimizer

The AI-Powered Performance Marketing Optimizer is an interactive simulator and campaign optimization tool built with Python, Streamlit, and Google Gemini. It allows users to enter or modify campaign performance metrics and instantly calculate key marketing KPIs. Gemini AI then analyzes the current campaign performance and generates actionable optimization recommendations. The project combines interactive campaign inputs, Python-based KPI calculations, generative AI analysis using Google Gemini, performance marketing decision support, and Power BI campaign analytics. It demonstrates how AI can support performance marketing decisions using campaign-level metrics. The application automatically recalculates metrics such as ROAS, CPA, CTR, CPC, Conversion Rate, Add-to-Cart Rate, and Checkout Rate. Changing the input values changes the calculated KPIs and the AI recommendation. Google Gemini evaluates the current campaign performance and generates a performance status, primary issue, recommended action, priority, recommended budget, and reasoning. Possible performance recommendations include Scale, Scale Carefully, Maintain / Test, and Reduce. The project also includes a Power BI dashboard and a Python-based campaign analysis pipeline.