Tool overview
Overview
Google Analytics is a powerful web analytics platform that helps you understand how users discover, navigate, and engage with your website and apps. By automatically collecting key interaction data—such as page views, events, conversions, and traffic sources—it gives you a unified view of the customer journey across devices and channels. With flexible reporting, customizable dashboards, and intuitive visualizations, teams can quickly identify which marketing campaigns drive results, which pages convert best, and where users drop off. Google Analytics integrates natively with Google Ads, Search Console, and other Google Marketing Platform products, making it easier to measure ROI and optimize ad spend. Advanced capabilities like audience segmentation, attribution modeling, and event tracking enable data‑driven decisions without requiring complex setup. Whether you’re a marketer, product manager, or business owner, Google Analytics provides the insights you need to improve user experience, increase conversions, and grow revenue. Designed to scale from small websites to large enterprises, it offers robust data controls, granular permissions, and privacy‑aware measurement to help you comply with evolving regulations while still unlocking valuable insights from your data.